Wake Up Naturally

Experience better sleep and feel a natural alertness upon waking.

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Rowland Sunrise Alarm Clock


Your Body Is Designed To Wake Up With Light

Did you know that getting exposure to morning light is one of the most important things we can do to improve our sleep and energy upon waking?

Humans evolved to wake up with the natural rising of the sun and this played an essential part in regulating our sleep-wake hormones, cortisol, epinephrine and melatonin.

Light plays a crucial role for keeping these circadian rhythms in check, so that we can fall asleep easier and wake up feeling more refreshed.

Inspired By Nature


Designed with your health in mind to support an optimal sleeping environment

Improve sleep quality

The correct timing and quality of morning light are both key signals for setting our circadian rhythm, which is responsible for many important sleep functions and allows us to achieve deeper, more restorative sleep.

wake Up Peacefully

The gradual brightening stimulates our morning wake-up hormones, cortisol and epinephrine, which gently rouse us from sleep and help us feel more naturally awake when it’s time to get up.

Fall asleep easier

The healthy release of the morning hormones sets an internal timer in our brain which signals the production of Melatonin, the hormone responsible for making us feel sleepy when it’s time to go to bed.

Reset a broken sleep pattern

A consistent sunrise routine keeps our internal biological clock properly aligned so that you feel more wide awake in the mornings and find it easier to sleep at night.


A Peaceful Wake Up Experience Using Light 

Rowland EarthClock™ simulates a morning sunrise


Personalise Your Sunrise 

Set a 1-60 minute sunrise duration at the time you want, depending on your own daily routine and the sleep pattern you wish to achieve.


Gradual Brightening

The gradually brightening light stimulates morning wake-up hormones and plays an instrumental part in regulating your internal clock.


Wake up feeling refreshed

Feel energised, wide awake and allow your body to naturally tune your sleep pattern to your daily routine, all without using a noisy alarm! 

"Light is one of the most effective tools we have for setting our circadian clocks. If you can be exposed to light upon waking, this triggers a neural circuit that controls the timing of the hormones cortisol and melatonin, which play an instrumental role in our sleep biology and for helping us feel that natural alertness when waking up from sleep."

Andrew Huberman - PhD, associate professor of neurobiology and of ophthalmology


Clinically Proven To Improve Sleep Quality and help Alleviate Common Sleep Disorders

See the latest science on the effects of morning light exposure and the usefulness of sunrise alarm clocks.


Clinically Proven To Improve Sleep Quality and help Alleviate Common Sleep Disorders

See the latest science on the effects of morning light exposure and the usefulness of sunrise alarm clocks.


Frequently Asked Questions

Can I include wake-up sounds with the sunrise?

Yes, the Rowland EarthClock™ has a selection of 7 soothing wake up sounds, including realistic bird sounds, that can be used with your morning sunrise if you want the extra reassurance of being awake for a certain time.

Can I switch the time display off?

Yes, the time display can be turned off to help you create a pitch black sleeping environment. Simply press the minus button on the top of the clock until the light is switched off. 

Does the Rowland EarthClock™ have a sunset option?

Yes, you can create a personalised sunset to help you wind down before bed. The light is low in blue spectrum which makes it perfect for a bedside reading light without disrupting your sleep and melatonin production. 

Will the sunrise start before my wake-up time?

Yes, the sunrise will reach max brightness for your set wake-up time.

For example, if you set a 30min sunrise duration and set your wake-up time for 7am, the sunrise will start at 6:30am.

Does the Rowland EarthClock™ emit EMFs?

Rowland EarthClock™ has been designed to create a healthy sleeping environment and therefore does not incorporate any wireless or EMF-emitting features.

Is it the same as a real sunrise?

Rowland EarthClock™ uses specific wavelengths of light that aims to replicate a natural sunrise. However, we still recommend getting outside soon after waking up to expose your eyes to even more brightness and further strengthen your circadian rhythm.

How long can I set the sunrise duration for?

The sunrise can be set for between 1 - 60 minutes. We recommend having a 30 - 60 minute sunrise for the optimal wake up experience.

Does the Rowland EarthClock™ include sleep sounds?

Yes, the Rowland EarthClock™ includes a selection of relaxing sleep sounds from nature to aid falling asleep (waves, rain, stream, owl, crickets, ambient noise). These can be used in conjunction with a sunset simulation.

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